Desde Free Thought and Official
Propaganda, de Bertrand
Russell, llegan ideas muy interesantes, como que la opinión pública se
forma con la propaganda, aún las ideas absurdas; y que debe haber igualdad de
oportunidades para escuchar todas las ideas.
Al final averiguamos que es Spitzbergen (una isla) y
una entrevista en video al autor (hablando sobre sus creencias religiosas).
Nuestro sistema de educación enseña a los jóvenes en las escuelas a leer,
pero la mayor parte es incapaz de procesar evidencia o formar una opinión
independiente…
… If it is admitted that a condition of rational
doubt would be desirable, it becomes important to inquire how it comes about
that there is so much irrational certainty in the world. A great deal of this
is due to the inherent irrationality and credulity of average human nature. But
this seed of intellectual original sin is nourished and fostered by other
agencies, among which three play the chief part—namely, education, propaganda, and economic pressure. Let
us consider these in turn…Bertrand Russell in 1876
(2) Propaganda.
—Our system of education turns young people out of the schools able to read,
but for the most part unable to weigh evidence or to form an independent
opinion. They are then assailed, throughout the rest of their lives, by
statements designed to make them believe all sorts of absurd propositions, such
as that Blank’s pills cure all ills,
that Spitzbergen
is warm and fertile, and that Germans
eat corpses. The art of propaganda, as practised by modern politicians and
governments, is derived from the art of advertisement. The science of
psychology owes a great deal to advertisers. In former days most psychologists
would probably have thought that a man could not convince many people of the
excellence of his own wares by merely stating emphatically that they were
excellent. Experience shows, however, that they were mistaken in this.
Whaling factory ship, Spitsbergen
Nuestro sistema de educación enseña a los jóvenes en las escuelas a leer,
pero la mayor parte es incapaz de procesar evidencia o formar una opinión
independiente…
If I were to stand up once in a public place and
state that I am the most modest man alive, I should be laughed at; but if I
could raise enough money to make the same statement on all the busses and on
signposts along all the principal railway lines, people would presently become
convinced that I had an abnormal inclination from publicity. If I were to go to
a small shopkeeper and say: “Look at your competitor over the way, he is
getting your business; don’t you think it would be a good plan to leave your
business and stand up in the middle of the road and try to shoot him before he
shoots you?”—if I were to say this, any small shopkeeper would think me mad. But
when the Government says it with emphasis and a brass band, the small
shopkeepers become enthusiastic, and are quite surprised when they find
afterwards that business has suffered. Propaganda, conducted by the means
which advertisers have found successful, is now one of the recognized methods
of government in all advanced countries, and is especially the method by which
democratic opinion is created.
… Con la propaganda se crea la opinión…
There are two quite different evils about propaganda
as now practised. On the one hand, its appeal is generally to irrational
causes of belief rather than to serious argument; on the other hand, it gives
an unfair advantage to those who can obtain most publicity, whether through
wealth or through power. For my part, I am inclined to think that too much fuss
is sometimes made about the fact that propaganda appeals to emotion rather than
reason. The line between emotion and reason is not so sharp as some people
think. Moreover, a clever man could frame a sufficiently rational argument in
favour of any position which has any chance of being adopted. There are always
good arguments on both sides of any real issue. Definite mis-statements of fact
can be legitimately objected to, but they are by no means necessary. The mere words
“Pear’s Soap,”
which affirm nothing, cause people to buy that article. If, wherever these
words appear, they were replaced by the words “The Labour Party,” millions of people
would be led to vote for the Labour Party, although the advertisements had
claimed no merit for it whatever. But if both sides in a controversy were
confined by law to statements which a committee of eminent logicians considered
relevant and valid, the main evil of propaganda, as at present conducted, would
remain. Suppose, under such a law, two parties with an equally good case, one
of whom had a million pounds to spend on propaganda, while the other had only a
hundred thousand. It is obvious that the arguments in favour of the richer
party would become more widely known than those in favour of the poorer party,
and therefore the richer party would win. This situation is, of course,
intensified when one party is the Government. In Russia the Government has an
almost complete monopoly of propaganda, but that is not necessary. The
advantages which it possesses over its opponents will generally be sufficient
to give it the victory, unless it has an exceptionally bad case.
The objection to propaganda is not only its appeal
to unreason, but still more the unfair advantage which it gives to the rich and
powerful. Equality of opportunity among opinions is essential if there is to
be real freedom of thought; and equality of opportunity among opinions can only
be secured by elaborate laws directed to that end, which there is no reason to
expect to see enacted. The cure is not to be sought primarily in such laws,
but in better education and a more skeptical public opinion. For the moment,
however, I am not concerned to discuss cures… (Excerpts from Free Thought and Official
Propaganda, in easier English)
La igualdad de oportunidades entre las opiniones es esencial si va a haber
libertad real de pensamiento…
Para saber
Spitsbergen
es la isla más grande en el norte de Noruega.
Bordea con el mar Ártico, el mar de Noruega y el mar de Groenlandia.
Recursos
Bertrand
Russell: Why I´m not a Christian
Bertrand Russell hablando sobre sus creencias
religiosas. ¡Video muy interesante!
Artículos relacionados
… el pensamiento es "libre" cuando está
libre de cierto tipo de control externo que a menudo está presente… Free Thought and Official
Propaganda
La creencia en el comunismo o en el amor libre
perjudica al hombre mucho más que el agnosticismo… Libre pensamiento
… ansiosa de igualdad y satisfecha de su autonomía,
consideraba elector y elegible a todo ciudadano que se pagara de su dinero el
uniforme de guardia nacional… Los dioses tienen sed
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