Estos párrafos, Mother, provienen de la revista Esquire de 1956, edición en inglés encontrada en la biblioteca del abuelo, aquí en Salta, Argentina ¿Aldous Huxley? Un genio. Huxley escribe sobre la industria y como nos va manipulando para hacernos comprar, regular la economía, producir bienes y hacerse ricos con nuestros escasos dineros. Estos párrafos son excelentes para introducir en la clase de inglés. Siguen estando de moda…
… El calor y
la gravedad, el movimiento molecular y la desintegración
atómica son los principales motores de la economía. Pero también hay energías
del pensamiento, energías del sentimiento, instinto y deseo – energías que,
si se canalizan y dirigen, pueden ser hechas para hacer trabajo útil y sacar
buenas ganancias. Algunas de estas energías
invisibles fueron manejadas al comienzo mismo de la civilización y han
estado dando vueltas las ruedas de la industria desde entonces. La vanidad
personal, por ejemplo, ha empoderado a la mitad de los telares y mantenido a
todos los joyeros…
… el horror de la muerte y el deseo de una especie de
supervivencia han levantado pirámides, ha elaborado innumerables estatuas e
inscripciones y ha dado empleo a ejércitos completos de albañiles,
embalsamadores y curas…
… Heat and
gravity, molecular motion and atomic disintegration – these are the physical
prime movers of our economy. But there are also energies of thought, energies
of feeling, instinct and desire – energies which, if canalized and directed,
can be made to do useful work and ring up handsome profits. Some of these
invisible energies were harnessed at the very dawn of civilization and have
been turning the wheels of industry ever since. Personal vanity, for example,
has powered half the looms and supported all the jewelers. The horror of
death and the wish for some kind of survival have raised pyramids, have carved
innumerable statues and inscriptions, and have given employment to whole armies
of painters, masons, embalmers and clergymen. And what of fear, what of
aggressiveness and the lust for power, what of pride, envy and greed? These are
the energies which, from the time of chipped flints to the time of split atoms,
have powered the armament industry.
In recent years
manufacturers and retailers have been turning their attention to other hitherto
unexploited sources of psycho-industrial power. Directed by the advertisers
into commercially profitable channels, snobbery and the urge to conformity have
now been made to yield the equivalent of millions of horsepower of energy. The
longing for sexual success and the dread of being repulsive have become the
principal motive force in the ever- growing cosmetics and deodorant industries.
And how brilliantly our psychological engineers have tackled the problem of
turning religious tradition, children´s phantasies and family affection to
commercial use! Read Dickens´s account of an
old-fashioned Christmas in The Pickwick Papers and compare what
happened at Dingley Dell to what the
victims of the modern American Christmas are
expected to do now. In Dickens´s
time, the Savior´s birthday was celebrated merely by overeating and
drunkenness. Except for the servants, nobody received a present. Today Christmas is a major factor in our
capitalist economy. A season of mere good cheer has been converted, by the
steady application of propaganda, into a long-drawn buying spree, in the course
of which everyone is under compulsion to exchange gifts with everyone else – to
the immense enrichment of merchants and manufacturers.
And now compare
the activities of the children described in Little
Women, in Puck of Pook´s Hill,
in Winnie
the Pooh, with the activities of children growing up in the age of
electronics. Before the invention of television, the phantasies of childhood
were private, random and gratuitous. Today they are public, highly organized,
and cannot be indulged in except at considerable expense to the parents, who
must pay for a second TV set, buy the brands of breakfast food advertised by
the purveyors of phantasy, and supply the young viewers with revolvers and
coonskin caps.
The same process of publicizing the private, standardizing the random and taxing the gratuitous may be observed in the field of personal relationships. The family is an institution which permits and indeed encourages the generation of immense quantities of psychological energy. But until very recent times, this energy was allowed to run to waste without doing any good to industry or commerce. This was a situation which, in a civilization dependent for its very existence on mass production and mass consumption, could not be tolerated. The psychological engineers got to work and soon the private, random and gratuitous sentiments of filial devotion were standardized and turned to economic advantage. Mother´s Day and, despite the growing absurdity of poor Poppa, Father´s Day were instituted, and it began to be mandatory for children to celebrate these festivals by buying presents for their parents, or at least by sending them a greeting card. Not a letter, mind you; letters are private, random and bring money only to the Post office. Besides, in these days of telephones and Progressive Methods of teaching orthography, few people are willing to write or able to spell. For the good of all concerned the greeting card was invented and marketed.… (Excerpt from the American magazine Esquire, February, 1956) Artículo del 2014, ahora remozado.
Esquire Magazine |
Para saber
Aldous Leonard Huxley was born in Surrey,
England, in 1864. He was a writer. Some of his most important works are Brave New World, Island, Point Counter Point,
The Doors of Perception, and The
Perennial Philosophy.
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